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Goodwood’s Rolls-Royce business is booming

Designer, Alex Viggers with the new Rolls Royce. Photograph by Kate Shemilt

Designer, Alex Viggers with the new Rolls Royce. Photograph by Kate Shemilt

SUPER-LUXURY car firm Rolls-Royce has revealed its bespoke business has become more successful than ever.

The Goodwood-based firm said almost 95 per cent of Rolls-Royce cars purchased in 2013 were personalised by their owners.

“This continuing growth in Bespoke sales in 2013 proves the fact that Rolls-Royce is the home of bespoke in the luxury world,” said Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars.

“The success of this operation here at Goodwood continues to attract more discerning individuals from all over the world to our marque, and reaffirms our decision to expand our bespoke offer over the last three years. It also means that we have been able to create 100 further jobs for skilled craftspeople here at the home of Rolls-Royce.”

 

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