THE new look Midhurst visitor brochure for the 2014 tourist season has been launched in the town.
Visit Midhurst 2014 has been taken on by a new team under the umbrella of the Midhurst Tourism Partnership (MTP) and is available throughout the town.
A further 25,000 copies will be distributed to attractions, hotels, B&Bs and Tourist Information Centres in West Sussex, East Sussex, Surrey and Hampshire.
There will also be some distribution aimed at Londoners who want a weekend in the country.
The brochure which made a profit in the early years suffered a period in the doldrums where the MTP producing team were struggling to find finance to meet the costs.
But this year it has received new support, including a grant from the South Downs National Park Authority.
“We’re delighted with the new brochure,” said MTP spokesman Philippa McCullough.
“It has a more contemporary feel, much more content and the bigger size allows the wonderful images of Midhurst town and our spectacular countryside to sell themselves.”
She said MTP had put the brochure together with the support and collaboration of South Downs National Park, National Trust, Cowdray Estate and Midhurst Town Council.
Much of the work had been undertaken by volunteers on the committee, but the group had used local businesses for the design and print which helped involve the local community.
Through its pages, readers can find out about the town, its history and discover what to do in and around Midhurst.
There’s also information about where to stay, where to eat and the retail experience in the town and vouchers to use in local businesses.
“We’re delighted with all the positive feedback we’ve received from sponsors and businesses,” said Philippa.
“There’s a lot going on in Midhurst at the moment with the new Grange Centre, new shops opening and the South Downs National Park Authority basing their headquarters here.
“We really hope the new brochure will contribute to that momentum and we plan to build on it too.
“Next up is a re-design of visitmidhurst.com to improve the look and content as well as making it mobile-friendly.”
Included in the brochure is a ten -point panel listing great reasons to visit the town.
They include discovering the ‘heart of the South Downs National Park’ and the home of the park’s new visitor centre, as well as walking along the ‘beautiful South Downs Way’ and enjoying a pub lunch or cream tea along the way.