From tomorrow people will be able to have their Big Macs delivered straight to their table at a McDonald’s in Chichester.
The Portfield Way fast food restaurant will allow customers to tap their orders into a digital kiosk and have the option of having their food brought directly to them.
People will also be able to check their Twitter and Facebook, read emails and even play the latest computer games on free-to-use tablets installed at some of the tables.
The ‘digital transformation’ has taken place at all of McDonald’s franchises around the UK, and will be in place when the Chichester branch reopens on Tuesday, March 1.
McDonald’s franchisee Grant Copper runs the Portfield Branch and 16 others across Portsmouth, West Sussex, Hampshire and the Isle of Wight.
“We’re thrilled with the transformation because we’re committed to offering our customers’ more choice and fast service,” said Mr Copper, who started his McDonald’s career over 30 years ago and employs nearly 1,400 people.
“Technology has a huge role to play in all walks of life, including our customers’ eating out experience, so the new technology we’ve introduced recognises the way people live their lives today.
“The addition of table service enables customers to order at the self-order kiosk and then sit down at a designated zone to get served.
“From mums coming in with their kids, to people having a working lunch, I expect the feedback to be positive.”
The restaurant will still offer the option of ordering at the till and the new table service follows a trial of 14 restaurants across England last year.
Using the digital kiosks, people can browse the entire menu and the nutritional value of each item, pay by card or contactless and go straight to a designated part of the counter to pick up their order or take a seat and wait for their food to be delivered.
Paul Pomroy, CEO, McDonald’s UK, added: “We are confident that the investment we are making will bring new and exciting changes to McDonald’s in Chichester and across the rest of the UK.
“We’ve listened to customer feedback and know we need to modernise further in order to move the McDonald’s experience on, and remain relevant to the lives of the three million customers that we serve daily. Our converted restaurants like this one in Chichester will deliver a fast and easy experience, aided by digital and traditional ordering points ensuring we continue to be enjoyed by our customers.”
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