COWDRAY Park’s official time-keeper, Jaeger-LeCoultre, is to take over the title sponsorship of the prestigious Gold Cup for the British open polo championships after Veuve Clicquot withdrew this year.
The champagne house decided to pull out following a 20-year association with the Cowdray Park Polo Club.
Jaeger-LeCoultre is coming on board, said Cowdray Park, with a ‘long-term commitment to the club and the tournament.’
The company has been official time-keeper since 2006 in a significant partnership which has seen the iconic Reverso watch become the recognisable face of the scoreboard on Lawns 2, the pitch where the final of the Gold Cup is played.
Jaeger-LeCoultre has also supported Cowdray Park’s long-standing and popular HPA series of tournaments, ranging from eight to 18-goal handicap and indicating the company’s interest in all levels of the sport.
Chairman of Cowdray Park Polo Club, Peter Barfoot, said “Jaeger-LeCoultre’s commitment to polo is unquestionable and the brand has established a solid reputation throughout all levels of the sport.
Zahra Kassim-Lakha, director of market and global strategy, added: “Extending our deep and close relationship with Cowdray Park Polo Club to encompass the title sponsorship of the world-famous Gold Cup is a thrilling prospect for us.”