Sussex Cricket has announced that car insurance provider, 1ST CENTRAL, has become the club’s ground naming rights partner for the next three seasons.
The ground’s new official name will be ‘The 1st Central County Ground, Hove’, with the sponsorship running until the end of the 2018 season.
Kicking off in a few weeks’ time, the first competitive home game at the The 1st Central County Ground, Hove will see Sussex battle against Essex in the Specsavers County Championship from Sunday April 17.
1ST CENTRAL, is rapidly making a name for itself in the car insurance industry, having sold over two million policies since inception in 2008. The business has two offices in Haywards Heath, housing a workforce of approximately 500, and has recently announced plans for expansion with a new office in Manchester.
Andy James, UK CEO, of 1ST CENTRAL said: “As a large employer in Sussex, it is of huge importance to build relationships with the community, and also with a team that has a long and recognised history in cricket and strong community ties.
“This partnership is something which really excites us. We look forward to seeing some great cricket matches at The 1st Central County Ground, Hove.”
Zac Toumazi, chief executive of Sussex Cricket, said: “Our ongoing development as a club has proved a significant factor in being able to secure another major long-term naming rights partner and we are delighted to be able to welcome 1ST CENTRAL to Hove.
“It is particularly pleasing to see an up and coming Sussex-based organisation like 1ST CENTRAL become a part of the Sussex Cricket family and we look forward to working together for the benefit of both parties.”
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