VIDEO: Goodwood reveal how their megabucks Qatar deal was done

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It’s the talk of racing and is set to take Glorious Goodwood to a whole new level.

A huge sponsorship deal with Qatar – the biggest sponsorship contract in British racing history – will see an extra £2m pt into prize money at Goodwood’s five-day festival this year, with the figure growing each year over a decade.

Adam Waterworth with Lord March at Goodwood   Picture by Malcolm Wells 142226

Adam Waterworth with Lord March at Goodwood Picture by Malcolm Wells 142226

It has more than doubled the prize money on offer for the Sussex Stakes, the Nassau Stakes and six other leading races at the festival.

But how did the historic link-up come about – and what does it mean to the average race-goer?

Hear racecourse MD Adam Waterworth talk about the Qatar deal in our video interview, above, and see today’s (Jan 22) Chichester Observer to read much more about it – including the horse whose Goodwood win really got things moving.