The London Eye: the place for love!

London Eye
London Eye

Did the earth move for you? It just might do so if you go down on one knee and make your marriage proposal aboard the London Eye.

The team at the massively-popular London attraction are promoting it as the best place for love this Valentine’s Day.

They admit that you can’t hurry love. But they believe the Eye might just help the wheels of love turn a little faster.

Research from the Coca-Cola London Eye reveals that an astonishing 68.9 per cent of people leave it until the last few days before buying their partner a Valentine’s gift.

Surprisingly, it is the fairer sex which is the key culprit – with 69 per cent of women admitting to being tardy, as opposed to 66 per cent of men. And of those guilty of eleventh-hour expressions of love, Londoners top the late list with 70.9 per cent. In fact, less than one per cent of the population pay for their gift a month in advance.

“To tackle the tardiness and help the lovestruck-but-late get organised for Valentine’s Day, the London Eye is offering a unique range of romantic experiences and will also be giving away a dazzling diamond, courtesy of The Diamond Store, via its Wall of Love,” says London Eye spokeswoman Stephanie Francis.

“The interactive social media display will invite visitors to share Valentine’s Day messages in exchange for the perfect present of a diamond, as well as other prizes.

“Guests can share their amour by sending in images and tweets, which will then be showcased on the Wall of Love. To help create the perfect romantic photographs to share, a basket of fun Valentine’s Day props will be available within the capsule for those booking a Champagne Experience. Guests who share their stories on the Wall of Love can make this Valentine’s the most memorable yet, as they will be in with the chance to win the diamond prize.”

Stephanie added: “The London Eye is one of the most romantic destinations in the world and offers a range of packages for romantics including our popular Cupid’s capsules. But we know that busy Brits in general and late Londoners in particular are hard pressed to get everything in place for Valentine’s Day. So we’re delighted to be able to offer a variety of romantic experiences this year to help visitors share the love and – if they’re lucky – pick up the perfect present.”

Visit www.londoneye.com to make bookings; #LoveAllAround; @TheLondonEye. And remember, even if your Valentine’s gift is rebuffed, maybe even if your proposal is turned down, you’ll still have one of Europe’s most fantastic views to help you keep it all in perspective.

We visited the London Eye at the weekend, and the wonder never dims. There is something endlessly seductive about this continuously-turning wheel that turns so slowly that you simply step on; turning so slowly that all you have to do is marvel as London unfurls before your eyes, landmark after landmark coming into view as you rise ever higher eventually reaching the point where Big Ben seems a mere model below you.

Of course, you could gaze longingly into your partner’s eyes this Valentine’s Day - but just as good would be to pick out Wembley in the distance, enjoy the sweep of St James’s Park and point out Buckingham Palace. For so long London lacked the kind of viewing platform which Paris serves up in abundance; the London Eye trumps them all. Yes, it’s the place for love this weekend. Maybe above all a love of London.