Busiest Christmas Eve ever

AMID many high street stores having to close their doors after the festive period, one Horsham stop reported sales increasing.
By The Newsroom
Published 13th Jan 2012, 15:20 BST

Waterstones, on the Carfax, told The County Times it had a good and busy Christmas.

Kurde Atfield, store manager, said: “We had a strong festive period, our sales were up on the previous year, and thanks to Horsham’s last-minute shoppers we had our busiest Christmas Eve ever.”

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Popular sections included crafts and natural history, cookbooks, biographies and books about the local area, in particular ‘The Little Book of Sussex’.

This news of good sales comes in the week where the bookseller revealed a new logo for the company.

Signs for the store will be changed to include the new font with a capital W and controversially no longer features an apostrophe.

James Daunt, managing director of Waterstones (or should that be Waterstones’ managing director) said: “Waterstones without an apostrophe is, in a digital world of URLs and email addresses, a more versatile and practical spelling.

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“It also reflects an altogether truer picture of our business today which, while created by one, is now built on the continued contribution of thousands of individual booksellers.”

The new design and spelling will be rolled out gradually.