SUSSEX Police and West Sussex Fire Service officers have been targeting motorists at the speeding hotspot on the A283 through Northchapel.
In the joint Operation Airwalk initiative last week, officers focused on the stretch of road and stopped 37 drivers who were speeding through the 30 mph limit.
They also found 11 motorists not wearing seat belts and five talking on mobile phones.
Operation Airwalk is an on-going joint initiative.
Its main purpose is to educate drivers who are caught speeding and committing other driving offences.
“If caught speeding, the driver is given the option of a £60 fixed penalty notice or, courtesy of West Sussex Fire Service, they can sit through a hard-hitting video which illustrates the devastation speed can cause,” said head of the Midhurst and Petworth neighbourhood policing team Sgt Jonathan Chapman.
He added: “The operation serves two purposes: to reassure those rural communities that we are tackling these issues; and to make motorists think about their speed when approaching built-up areas.
“We will be running many of these operations through the remainder of the summer.”
Northchapel villagers have long campaigned for traffic-calming measures to slow vehicles down through the village.
Two years ago police and West Sussex County Council highways officers faced them at a public meeting and promised to monitor the stretch of road more frequently.
But calls from parish councillors for speed cameras and replacing the fixed 30 mph signs at either end of the village with vehicle-activated displays have gone unanswered.