Midhurst florist makes the cut for Vogue’s top 100

A LUXURY Midhurst florist, specialising in natural flowers and scents, has been credited with an enviable accolade by definitive fashion magazine Vogue.

The Real Flower Company, established in West Street in 2011, was listed in Vogue’s top 100 shops outside London.

The bespoke shop, described as a ‘welcoming sanctuary’ by customers, sells a range of glorious-smelling bouquets and gifts.

Karen Watson, director of the Real Flower Company, said: “The news is wonderful and we are delighted to be on a very impressive list. We hope to see even more customers visiting our lovely town, and also hope this will benefit other retailers within Midhurst as there some great shops.

“We have received fabulous support from local people since the day we opened our doors two years ago in a snowy December.

“Our window displays have created a bit of a buzz and our customers enjoy the fact they can view our flowers, bouquets and gift collections, and also send them directly from our shop for delivery nationwide.

“We’ve won several awards over the last few years, including cut flower grower of the year, best emerging British luxury brand and brands of tomorrow, but this is important because it recognises the importance of local shops at a time when retail business are under enormous pressure.

“If it encourages more people to shop locally, particularly for gifts at Christmas, then that can only be a good thing for our town.”

The provenance of the flowers is a very important factor for the company. They are grown on their own farms, from tilling to planting and harvesting. All stems are individually selected, cut, prepared and tied by the people who grow them.

The company headquarters are based outside Petersfield at Durleigh Marsh Farm, and they have also been in the food hall in Selfridges on Oxford Street.

“After some years, it seemed natural to open a shop in Midhurst where our customers could discover our flowers first-hand,” 
said Karen.

“Midhurst is an ideal base for us to meet customers to discuss their floral requirements.”

The firm also received a certificate of merit at the Chelsea Flower Show for their sundry stand.