Villagers in Easebourne are furious after BP announced it was appealing against the refusal of planning permission for ‘ghastly’ illuminated signs at Gillhams Service Station.
Objectors say they will also create an ‘unpleasant glow’ in people’s homes.
The plans for an illuminated M&S fascia sign, an illuminated ‘Wild Bean Cafe’ sign and three non illuminated signs were refused by the South Downs National Park on the grounds they would be ‘an obtrusive form of advertising on the building that would have an appreciable adverse impact on the existing building and street scene’.
Easebourne Parish Council strongly objected saying an ‘over-illuminated unpleasant glow’ would be created in the front reception rooms and front bedrooms of people living close to the service station and said people had raised concerns regarding this ‘significant issue’.
Parish councillors also said the signs would create a ‘cluttered and untidy appearance’ and would be ‘overly bright, numerous and cause a potential distraction to drivers at what is a considerable pinch-point in the carriageway just before a traffic island which is the main entrance into the village’.
Reflecting the views of other objectors who live close to the service station Diana Mackay told the Observer: “It was no surprise when I opened a letter from Chichester District Council telling me that BP Oil UK Ltd were appealing the second decision to decline them permission for their ghastly multiple signs.”
She added: “I know this is a cliché, but we are being bullied by BP Oil UK Ltd. What difference does it make to them to not have this ghastly signage?
“They can’t cope with the turnover and high customer volume now.
“The queues on the forecourt and in the shop are often, if not always, absurdly long.
“The signs they want are totally inappropriate to say nothing of hideous, for a small village. They desperately lower the tone of the road.
“There are bright lights on the side nearest the road and one on the back, lighting Lord Cowdray’s field.
“We do not deserve this. The poor family who live opposite these side lights have young children trying to sleep – to say nothing of glaring lights into their sitting rooms.”