Rolls-Royce unveils new model - in Harrods

Goodwood-based car manufacturer Rolls-Royce is showing off its newest and most powerful model in London.

Monday, May 29, marked the UK debut of Rolls-Royce Motor Cars’ latest model, Wraith, which will be showcased in the window display of luxury department store Harrods in Knightsbridge for a week.

Rolls-Royce's Wraith in the window of Harrods in London

Rolls-Royce's Wraith in the window of Harrods in London

At its launch in Geneva in March, Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said: “Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”

Those behind both brands say Harrods was the natural choice for the car’s UK debut as both have a reputation for selling the world’s finest goods.

“Harrods is at the forefront of promotional opportunities for the world’s most esteemed automotive brands, and we are delighted to have on display the most anticipated car release of 2013. The Rolls-Royce Wraith epitomises luxury, style and innovation, and is certain to attract attention from our international clientele,” said the store’s media sales director, Guy Cheston.

The Wraith on display features Midnight Sapphire paintwork with an upper two-tone in Cassiopeia Silver, accentuating its fastback profile.

It will be in the window of Harrods department store until Saturday, May 4.