An elderly woman died after collapsing in a Marks and Spencer in Chichester this week, the ambulance service has confirmed.
Members of the public are said to have tried to resuscitate the woman, thought to be aged 86, before paramedics took over, but she was pronounced dead at the scene.
The incident happened at Marks and Spencer in East Street, Chichester, on Wednesday, October 19, with emergency services were called at around 10.30am.
A spokesman for the Sussex East Coast Ambulance Service said: “We responded to reports that a woman had collapsed and was not breathing.
“We sent two cars and one ambulance to attend the scene.
“Efforts were made to resuscitate the woman at the scene but sadly they proved unsuccessful and she was pronounced dead at the scene.”
The spokesman added: “We are very grateful for everyone who helped, by calling 999 and also, as we understand, some people performing CPR prior to our arrival.”
The initial reports suggested the woman was in her 70s, but Sussex Police said it is believed she was aged 86.
The woman’s next of kin have been informed, a police spokesman said.
He added her death was not being treated as suspicious and is thought to be natural causes.
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