ROLEX sends letter to children’s clock business Oyster & Pop demanding it rebrand over ‘misleading’ name

Luxury watchmaker ROLEX has sent a letter to a UK children’s clock business, demanding it rebrand over a ‘misleading’ name. Oyster & Pop, which sells a collection of colourful wall clocks and charts designed to help children to tell the time, has been accused of having a similar name to their line of watches, ‘Oyster Perpetual’.

Oyster & Pop was set up by sisters Emma Ross-McNairn and Sarah Davies and is named after Oyster Bend in Torbay, Devon - where they grew up. ROLEX is claiming their wall clocks, which sell for around £20, could "confuse" customers of the giant company, whose timepieces cost thousands of pounds.